Febreze, P&G’s popular air freshener brand, launched its first UK experiential campaign – a four-day live ‘Breathe Happy’ event at Westfield Stratford City shopping centre. The first time Febreze has conducted an experiment of this type in the UK, the activity provided the perfect platform for Febreze to engage with the public whilst putting their products to the test.
The experiment saw a participant live inside a see-through box for three days, and three nights, undertaking domestic challenges designed to create a mal-odorous environment. Bringing to life the Febreze TV advertisement, day 4 saw members of the public enter the box to smell for themselves if Febreze really does work.
Captured on video for YouTube and Facebook, the experiment created a buzz surrounding Febreze’s new ‘Breathe Happy’ global initiative, and proved using real people just how effective the product is at eliminating odours.
